Director of Marketing & Inside Sales
Ross Siegel, Director of Online Marketing and Web Operations, oversees the online presence of The Siegel Group and its affiliated entities and businesses; determining strategy and managing the implementation and execution of the organizations online initiatives and programs. Mr. Siegel and his team are responsible for website development, search engine optimization, social media, online marketing and advertising as well as the development of strategic partnerships and co-marketing relationships. Mr. Siegel also supervises revenue management for all online hospitality sales related to the organization’s hotel portfolio.
Prior to joining The Siegel Group, Mr. Siegel was a Senior Manager at Earthlink where he directed multiple teams in the development of site redesigns and enhancements as well as marketing and email campaigns to maximize targeted sales. He conceptualized and supervised the implementation of the internal e-commerce solution which became the largest and most cost efficient sales channel for the company.