Siegel Group Rebrands St. Tropez Vegas

April 13, 2010

Five designer Las Vegas hotels create new standard for Sin City lodging

It seems that every decade, Las Vegas produces a few genuine mavericks with the vision to take a new path and veer from the status quo. The 90’s saw Steve Wynn, Peter Morton and George Maloof change the way things were done. Now, in 2010, the Las Vegas landscape has changed; business is different and the old paradigm of building bigger and larger no longer works. Today, it is about being different and unique-new ideas, new concepts and that is what makes the timing right for Stephen Siegel, founder and president of The Siegel Group, to jump into the game and create a new category of Las Vegas lodging-the Boutique Chic Retreats.

While some of the mega-resorts have tried to describe themselves as having boutique qualities, their claims ring false based on their sheer size and platform. The Siegel Group, the Las Vegas and Los Angeles-based hotel, real estate and business development company, is now setting a new standard by creating the ultimate Las Vegas escape destinations with five distinctive Las Vegas boutique hotel properties: Rumor (opening June 2010); The Artisan; Gold Spike Hotel & Casino; Oasis at Gold Spike and The Resort on Mount Charleston.

The Siegel Group’s hotels are the new face of the Las Vegas experience: contemporary, stylish and designed with the culturally creative in mind. Located in areas once known primarily by locals, each hotel now stands at the nexus of hip, fun and sexy.

“I’m told every day I’m crazy to be entering into the market with a new concept during such tough times; I love that!” explains Siegel. “We have created a new niche product not available in Las Vegas, but there are people who want it and I’m going to deliver it. I remember when Steve Wynn built The Mirage, people said it would be too big and when he opened Bellagio they said that it would be too luxurious. There were countless naysayers who predicted Peter Morton’s Hard Rock Hotel would fail and no one thought George Maloof’s plan to launch his hotel with an MTV reality show would work, but it did. No one believed there was a market for what they envisioned; those are the types of people I plan on emulating. These are different times, and I plan on delivering a different type of Las Vegas hotel.”

Each of Siegel’s properties is distinctive in size, style and ambiance, but all provide locals and out-of-town visitors with a hotel experience like none other in the city. The hotel’s showcase Siegel’s vision for the ultimate urban getaway for business or pleasure, all setting the new standard for design, cool vibes, accessibility, relaxation and value in Las Vegas.

“Las Vegas is not thought of as a boutique hotel city like New York, Miami or San Francisco. For years, the only idea in Las Vegas was to build bigger, but The Siegel Group philosophy is to offer something entirely innovative: something smaller with the personal customer touch. We want to create an experience that feels exclusive, comfortable, relaxed and has great value,” says Siegel. “Each of our five boutique hotels provides a reprieve from the grind and grandiose normally associated with Las Vegas. From the minute you enter into any of the lobbies, the design, music and atmosphere will instantly take the edge off; it is immediately apparent you have entered into a new type of Las Vegas experience.”

From the Harmon corridor to downtown Las Vegas to Strip adjacent to the surrounding mountains just 40 minutes away, The Siegel Group’s Boutique Chic Retreats represent a new “state-of-mind” for Las Vegas hotel properties.

RUMOR (Opening this summer)

Formerly St. Tropez, the hotel had become a relic amidst new developments. Today, it is re-imagined as the new RUMOR Hotel. Located where Paradise meets Harmon, directly across the street from the famed Hard Rock Hotel & Casino, the area is now home to some of the best bars, restaurants, nightclubs and gaming in the city. RUMOR embodies a powerful combination: chic, hot location, cool pool, zero attitude, modern rooms and unexpected amenities all in a boutique hotel setting. Featuring 150 suites, many featuring patios or private balconies, the two-story intimate hotel and resort does away with the impersonal casino lobby and instead opts for a cool ultra-lounge welcome with concierge-style check-in.

Once checked-in to the room, guests are met with fantastic views of the swaying palms, distinctive wet-deck, the sparkling pool, seductive cabanas and the distinctive grassy knoll featuring both hammocks for the day and a DJ stage for night. While other hotels might have conference centers and ballrooms, RUMOR will use its unbelievable large courtyard and pools for amazing parties, fashion shows, corporate buy-out events and provide the perfect spot for couples wanting weddings with a twist. Follow RUMOR on Facebook and Twitter.


The ARTISAN is Las Vegas’ exceptional non-gaming hotel boutique and ultra-lounge. There is not another hotel like it in Las Vegas (or any other city in the world). The 64-room lushly landscaped hideaway, literally covered from floor to ceiling with eclectic art and paintings, elicits surprise and awe from even the most discerning travelers. It is as much a place to stay and relax, as it is a prime destination to be entertained and socialize.

Arriving at the ARTISAN, guests surrender to another world and enter what will become a favorite new escape. The experience begins as the valet greets guests and draws open the heavily gilded gothic doors. Stepping into the art-filled lobby, guests are instantly transported to another world as their eyes adjust to the light from sparkling chandeliers and flickering candles. It is 1914 Momartre, an elegant and mysterious world of art, absinthe and decadent indulgence. The eclectic décor and top-shelf staff make the ARTISAN one of the most unique experiences in Las Vegas; it features impeccable service and décor, distinctive rooms, a chic full-service lounge and restaurant, a wedding chapel with the warmth and charm of a small village church and a lushly landscaped Mediterranean pool which is a perfect exotic hideaway where you can lounge in a private cabana or on an oversized daybed. This is the ultimate locale for nightlife, weddings, one-of-a-kind events, extended visits and weekend Las Vegas getaways. Follow the ARTISAN on Facebook and Twitter.


The GOLD SPIKE HOTEL & CASINO is a 112-room, seven floor hotel located in the heart of world-famous downtown Las Vegas. Originally opened in 1976 as the Rendezvous, today it is the Gold Spike, downtown Las Vegas’ newest boutique hotel property. Completely renovated and re-designed by The Siegel Group, the property has had a total and stunning makeover featuring a new casino; new rooms; new penthouses; new restaurants, bar and sportsbook. Intimate, colorful and friendly, the GOLD SPIKE HOTEL & CASINO also features an entire all-suite penthouse floor. The sprawling suites feature outdoor decks and patios, modern design, great amenities and deliver a high-roller experience at a value price. Follow GOLD SPIKE HOTEL & CASINO on Facebook and Twitter.

OASIS AT THE GOLD SPIKE (Opened April 2010)

What was once a forgotten Travel Inn on the far-reaches of Las Vegas Blvd. is today the Motel Re-Imagined. The 50-room OASIS AT GOLD SPIKE is part of the Gold Spike experience, but offers yet another unique outlook on what staying in Las Vegas is all about. With the mid-century design left intact, the entire property underwent an extensive makeover and now offers an intimate, relaxed, cool vibe experience.

Now, being connected to the Gold Spike, it also has the distinction of being the only downtown hotel with the famed Las Vegas Blvd. address. With the addition of a brand new modern-style pool which will soon become host to poolside parties, gatherings and events, as well as all new rooms, the hotel is for the traveler nostalgic for the fun and ease of the true motel experience, but looking for a contemporary, fun Siegel spin. Connected to the original Gold Spike Hotel via an outdoor lounge and walkway, the OASIS AT GOLD SPIKE is a contemporary haven in downtown Las Vegas.


Only 30 minutes from the Las Vegas Strip sits a hotel which completely transports a guest to a different state-of-mind. THE RESORT ON MOUNT CHARLESTON is a majestic, rustic retreat set high in the mountains of the Toiyabe National Forest. The air is crisp, the average temperature is 20 degrees cooler than Las Vegas all year round and the hotel is currently undergoing a multi-million dollar interior/exterior renovation, adding amenities such as a mountain-view pool, distinctive suspended wedding-ceremony deck and new upgraded rooms. Whether sipping hot cocoa after a recent snowfall, or watching a wedding set against the mountain backdrop, guests can only discover the amazing outdoor venues Las Vegas has to offer at this unique hotel and guest resort. Whether skiing or snowboarding in the winter or hiking and biking year around, the hotel is a hidden gem that takes no longer to get to than a drive down the Strip on a busy Saturday night. Each guest room overlooks tall mountain peaks, and with the scenic views it will take guests mere minutes to unwind from the extreme stimulus which exists 24/7 just 30 minutes back down the road. With a charming mountain-view restaurant, rustic banquet facility, classic chalet-style bar, intimate spa and friendly staff, the high-altitude retreat surprises at every turn. Follow THE RESORT ON MOUNT CHARLESTON on Facebook and Twitter.


The Siegel Group is the commercial real estate investment and business development company founded by Stephen Siegel with offices in Las Vegas and Studio City, Calif., specializing in acquisition, disposition and development of under-performing, valued-added real estate and businesses with significant upside potential. The company’s extensive expertise in the areas of business development, operations/management, finance, marketing, branding, leasing, renovation, design, entitlements, construction and redevelopment enable The Siegel Group to elicit an operational turnaround on assets it acquires including a variety of businesses and a commercial real estate portfolio comprised of multi-residential apartment complexes, extended-stay properties, boutique resorts, hotel-casinos, retail, offices, automotive, restaurants, bars and nightclubs. The Siegel Group actively seeks new investments and joint-venture opportunities with upside potential. For more information on The Siegel Group and its affiliates, go to


Siegel Suites, a registered trademark of The Siegel Group Nevada, Inc., was formed by Stephen Siegel to manage and brand his multi-residential portfolio. With a portfolio of multi-family residences, Siegel Suites is able to provide residential accommodations with a host of amenities to tenants seeking short and long-term living arrangements with a number of properties offering fully furnished units and complimentary utilities. With thousand of units throughout Nevada, Siegel Suites is quickly becoming the largest provider of multi-family accommodations in Las Vegas.